Margaritaville - D&S Colab
Teaming with boutique Southern California design agency D&S Colab, we brought motion to their new branding package for the Margaritaville resort line — animating a refresh that needed to feel both familiar and new.
Motion Graphics
Jan 8, 2025
Updating an iconic brand is a careful balancing act. The Margaritaville identity carries a lot of equity — a feeling as much as a look — and any refresh has to honor that while moving it forward. Working from D&S Colab's design direction, we developed animated graphics that carried the spirit of the brand into motion without losing what makes it instantly recognizable.
